With big-ticket events on the horizon, advertisers eye online, offline channels

Companies operating in China, where hundreds of millions of consumers are internet-savvy sports-lovers, are gearing up to promote their brands in the busy sports season ahead.

Multiple big-ticket sports events are scheduled for the near future: the 2020 Tokyo Olympic Games, the UEFA Euro 2020 football bonanza, the 2022 Winter Olympics and more.

Brands prepare to woo Chinese sports-loving consumers

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