HANOI – It is almost midnight of Nov 10, a Sunday, and Dinh Thi Thu Huong, a 26-year-old Hanoian, is still keeping her eyes wide open. Her fingers swipe on the mobile phone’s screen, selecting items from the online shopping platform Shopee and depositing them into the e-cart.

“I’ve been waiting for this ‘big day’ for months,” Huong said, explaining that she is preparing for the sales on the Singles Day – the Double Eleven online shopping festival celebrated every year on Nov 11, an invention of China’s Alibaba e-commerce platform.

This 11-11 has shown the festival is now popular in Vietnam. “Double Eleven is becoming a phenomenon in Vietnam, a version of ‘Black Friday’ for online shopping,” Huong said, adding she is impatiently waiting to place some 10 orders at the stroke of midnight.

Nation's touch enlivens Double Eleven in Vietnam



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