The allure of active night life is prompting consumers to spend 1,600 yuan ($228) on a return flight to and from certain tourist destinations in China just to savor popular late-night dishes.

For instance, Changsha in Central China’s Hunan province recently attracted Wu Yi, a senior university student in Beijing, for a quick weekend trip.

“I didn’t plan the trip in advance. Content about a crayfish restaurant in Changsha went viral on the internet, so I wanted to give it a shot. I really wanted to experience Changsha’s famed night life,” she said.

Catering, tourism, shopping, retail shine after sunset

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