Plenty of homegrown fashion houses look to China’s rich history for design inspiration, but a few, like Yaying, are finding ways to continue a cultural legacy.

On the first day of November, Chinese womenswear fashion brand Yaying launched its 2020 haute couture collection in Beijing.

Set against the backdrop of the city center, on the rooftop of the Mandarin Oriental Hotel in the capital’s Wangfujing area and overlooking the Forbidden City exactly one month after National Day celebrations, the show was a testament to the grandeur of the brand’s vision and the global relevance of its exquisite Chinese culturally-inspired fashion.

Fanning fashion's cultural flame

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