China will soon launch a sports industry investment fund to stimulate sports-related business and brands, the General Administration of Sport of China said on Friday.

The sports governing body and the Ministry of Finance are now jointly studying the feasibility of the fund, said Liu Fumin, director of the sports economy department of the administration. He did not announce when the fund would be formally launched.

Meanwhile, the government is also drafting an industry development plan for outdoor sports, Liu added.

Sports industry investment fund eyed

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